How it works

Once at least one Campaign is enabled, Ping Control routes pings through the Kaliper Relay. The relay sits in the middle and lets you do all the useful things: deduplicate, cap, throttle, analyze, and even modify pings before they reach the buyer.

How to use Ping Control for your business

The simplest setup is to enable relays for every Target in your network. That gives you full transparency and control.

From there, you can shape things however your setup requires. Some teams convert all Static Targets to Dynamic ones. Others keep a mix. You can run experiments, cap buyers that would otherwise reject too many pings, or smooth out traffic before it reaches them.

Raw pings

You can inspect the actual pings in the Pings section.

Since there are usually a lot of them, the time window you can browse is limited. Still, ping status distributions tend to be fairly consistent, so even a short slice gives a decent picture of what’s happening at the ping level.

Coverage analysis

Coverage data has its own page. Here you can explore and share the geographic coverage of your network.

The analytics grid aggregates pings by ZIP code and lets you search and evaluate them. If you publish a Coverage report, it turns into a shareable page that anyone can open. It’s essentially a highly configurable report that can double as advertising for your network — or a polite invitation for partners to join. Read more

Suppression lists

Use suppression lists to filter out unwanted pings. Abusive sources, missing ZIP codes, people outside coverage, or users who have already said “no thanks” to a particular service — drop them all and enjoy higher ping acceptance rates.

Data enrichment

Right now we support ZIP code enrichment (it’s a paid feature).

Once enabled, every ping sent to a buyer will receive a detected ZIP code using several data sources we maintain. In practice this often increases pure revenue significantly — sometimes by as much as 300%. Yes, that number surprised us too when we first saw it. Worth trying.